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Digital Marketing Executive & Consultant

Joseph
Wilebski

Executive strategy. Operator precision.

Enterprise marketing leader, global operations executive, and hands-on AI practitioner. I've led 500+ person teams across the globe — and I still build sites, run competitive analyses, and ship tools myself.

500+
Team members led
$300M+
Product line managed
20+
Years in digital marketing
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Joseph Wilebski

The rare executive who never stopped building.

Most executives at my level stopped doing the hands-on work years ago. I never did — and I think that's what makes the difference.

Over 14+ years at FindLaw (Thomson Reuters) and Internet Brands, I scaled digital marketing operations across four countries, cut seven-figure budgets through AI implementation, and helped drive strategy for one of the most recognized brands in legal marketing.

When Thomson Reuters divested FindLaw, I served on the divestiture team representing all operations. Then I immediately led the post-acquisition operations integration on the buyer side. Not many people have operated on both sides of a major M&A transaction. I have.

Before digital marketing, I spent a decade as a Senior Instrumentation & Controls Technician in the energy industry. That foundation — operational discipline, systems thinking, DoT compliance — shapes how I approach everything I do.

Enterprise Scale
500+ global teams, $300M+ product lines, 7-figure budget management — built for complexity.
Practitioner Instincts
I build sites, run analyses, and use AI tools daily. Strategy grounded in how things actually work.
Cross-Industry Depth
Legal marketing, professional services, energy, M&A operations — rare range for a marketing executive.
AI-Forward
ChatGPT, Claude, Gemini, Perplexity — using AI to build tools, generate content, and drive decisions.

What I know deeply.

01
Enterprise Digital Marketing
SEO, SEM, PPC, content strategy, local search, affiliate, and performance marketing at enterprise scale across thousands of clients.
02
Global Operations & Team Leadership
Building and scaling teams of 500+ across multiple countries. Org design, resource modeling, and operational efficiency at scale.
03
AI-Powered Marketing
Hands-on implementation of AI tools for content generation, competitive analysis, site building, and decision-support calculators.
04
M&A Operations
Direct experience on both sides of a major transaction — divestiture team at Thomson Reuters, integration team at Internet Brands.
05
Legal & Professional Services
14+ years in legal marketing. Deep expertise in attorney acquisition and law firm digital presence.
06
Energy & Industrial
Decade as Senior I&C Technician. DoT compliance, power generation operations, NERC, IBEW instruction, capital project management.

Built from the ground up.

2025 — Present
Independent Consultant
Self-Employed
Digital marketing strategy, enterprise operations advisory, AI implementation consulting, and fractional CMO & COO engagements.
2024 — 2025
VP, Digital Solutions → Senior Director
Internet Brands
Led post-acquisition operations integration of FindLaw into Internet Brands. Built and executed the merger plan for combined 500+ person legal operations team.
2011 — 2024
Senior Director → Senior SEO Strategist
FindLaw (Thomson Reuters)
13 years scaling digital marketing operations for the legal industry. Led 450+ global team across 4 countries. Managed $300M+ product line operations. Served on divestiture team.
2014 — 2017
Director of Event Marketing
MnSearch (Board Role)
Board member and Director of Event Marketing for the Minnesota Search Engine Marketing Association.
2006 — 2012
Owner & Founder
Mobes Incorporated
Founded and operated a web marketing and hosting company. SEO/SEM consulting, PPC campaigns, affiliate marketing, and web development.
1998 — 2011
Senior EI&C Technician
Great Lakes Gas Transmission / NAES / Cogentrix Energy
Decade in energy industry. DoT compliance programs, capital project management, contract team leadership, and IBEW I&C instruction.

What I'm building.

Digital Agency
Marketing Agency
A full-service digital marketing agency focused on enterprise strategy, SEO, AI-powered content, and performance marketing for growing businesses.
Coming Soon
Web Applications
AI-Powered Web Apps
Building interactive tools and calculators powered by AI — competitive analysis dashboards, website prioritization slides, and decision-support apps.
In Development
Directory Sites
Directory Websites
Directory and niche websites built for organic search performance — combining technical SEO expertise with scalable content architecture.
In Development
Acquisitions & Partnerships
Buying & Partnering
Actively looking to acquire businesses or take equity stakes in companies where operational leadership, digital marketing expertise, and AI implementation can drive meaningful growth.
Actively Seeking

Let's work together.

Available for consulting engagements, fractional CMO & COO roles, board advisory, expert network consultations, and speaking opportunities.

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